In the 1950’s, the import and export of whisky was illegal in the United States, and for Canadian Club this still remains a rich part of their brand’s history. Their brief challenged my team to bring this heritage to life on pack, so we designed a commemorative series of ‘shrink wrap’ labels, each telling their own story about how Canadian Club was influenced by this era whilst creating visual stand-out on shelf.

PROJECT
Canadian Club

CLIENT
Beam Global Spirits & Wine

AGENCY
PR%F