To mark their sponsorship of EURO 2012, Coca-Cola’s brief asked for a European shopper strategy to bring their campaign to life in-store. The core deliverable  included designing a look-of-success proposal across a multiple touch points along the shopper journey, engaging shoppers and driving awareness of the partnership in-store. My role as team leader included art direction, photography selection and the, creation of a master style guide which was then given to Coca-Cola’s in-market agencies to roll-out with their retail partners across Europe.

PROJECT
Coca-Cola UEFA EURO 2012

CLIENT
Coca-Cola

AGENCY
Mars London